Activation system for PLG SaaS

Growth OS — Activation system for PLG SaaS

Define activation as value delivery. Generate an engineering-ready tracking plan in 60 seconds.

No signup. Generate in ~60 seconds.

## Activation Definition

**Event:** user_activated

**Rules:**
- Created primary object
- Completed value action
- Invited teammate (optional)

**Time to Value:** 15 minutes

**Formula:**
`activated_users / signed_up_users`

This solves

Activation definitions differ across teams

Results do not compound when everyone measures differently.

One shared activation spec everyone can reference.

Tracking drifts over time

Duplicate events, inconsistent properties, mystery metrics.

Tracking plan with event contracts engineers can ship.

Dashboards do not match definitions

Decisions become opinions when metrics are ambiguous.

Dashboard pack tied to your KPI tree.

What you get

Four interconnected outputs that form a complete activation system

KPI Tree + North Star

One source of truth for metrics and guardrails. Align teams around what matters.

Activation Spec

Define activation as value (not logins) and measure Time-to-Value precisely.

Tracking Plan

An event + properties contract engineers can ship. No ambiguity, no drift.

Dashboard Pack

Standard boards for activation, retention, adoption, and revenue. Ready to build.

See it in action

Reference templates for different product types and activation patterns

Devtool: First Deploy

PLG activation for developer tools focused on first successful deployment.

B2B SaaS: Invite & Share

PLG activation through collaborative project sharing and team invitations.

Analytics: Publish Dashboard

PLG activation through dashboard creation and publishing workflows.

View all examples

Three steps to clarity

Go from scattered metrics to a complete activation system in minutes

Choose your product type

Select your product category and define the primary object that delivers value to users

Define your activation moment

Set the specific criteria and key action that signals a user has experienced real value

Export and implement

Export to Markdown or JSON, share via link, or Print to PDF for your team

Built for PLG teams

Designed for companies where users find value before talking to sales

Developer Tools

API platforms, CLIs, SDKs, and infrastructure tools with code-first onboarding flows

B2B SaaS

Workspace and team-based products where activation happens at the account level

Self-Serve Products

Products where users experience value independently before any sales contact

Build your activation system

Stop guessing at metrics. Start with a complete framework tailored to your product.

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